Monthly care — the work that happens after launch

MONTHLY CARE

The work that happens after launch

A website is not finished the day it launches. Here is what we do every month, and how far that work can realistically take you — with nothing left out.

Separate from the build. If you do not subscribe, the website is still yours and keeps running, and there is no penalty if you stop.

Four kinds of work, every month

Rather than hide it all behind the word “maintenance”, here is the work as it actually happens.

Publishing — newsroom and mailing

A website stays alive only if articles keep arriving. We do that for you.

Gather public sources
We work from the original material published by government and public bodies
Draft
Three to five paragraphs explaining what your clients need to act on
Your approval
You read it on screen and press Approve — only then does it publish
Publish and send
Posted to the newsroom on a regular schedule; mailings go out twice a month, every other week
Naver Q&A questions (Pro and above)
We pick out the questions people ask on Naver Knowledge iN and send them to your specialist with a draft answer. Your specialist posts the answer personally, and recurring questions become newsroom articles

We never republish press articles

Working from openly licensed public material means no copyright exposure, and nothing stops if a news outlet shuts down.

Nothing publishes without approval

AI drafts, a person checks. In professional fields an error becomes a liability question, so this step never gets skipped.

Twice a month is the right pace

The month's four posts go out in two mailings. Weekly sending drives unsubscribes and spam folders; urgent items, such as a change in the law, still go out the same day.

Search — Naver, Google and AI search

Nobody can guarantee a ranking. What we can do is show you the work and the numbers every month.

Search engine registration
Registered with Naver Search Advisor and Google Search Console, with indexing errors tracked
Local search
Naver Place and Google Business Profile kept accurate
Keyword upkeep
We track and adjust the “area + service” combinations that actually get typed
Technical checks
Speed, mobile, structured data and broken links, checked monthly
Rank checks and charts
We measure the Naver and Google rankings of your chosen keywords and build them into charts. Basic: 10 keywords monthly. Pro and above: 20 keywords weekly, plus Naver Place rankings
AI search check (Pro and above)
Each month we put a fixed set of 20 questions to ChatGPT, Gemini, Perplexity and Google AI answers, and record how often your name appears
Keeping the site AI-readable (Pro and above)
We confirm AI crawlers are not blocked and that each article opens with a one-line answer, and apply this to everything we publish
Monthly report
Impressions, clicks, incoming search terms, rank movement and “times named in 20 AI answers”, on a single page

What we will not promise

“First page guaranteed” and “rank N for keyword X” are promises nobody can keep. AI answers also change from one ask to the next, so we do not promise to “get you into AI answers” — only to measure it monthly, show you the result, and keep the site in good shape to be cited.

AI search checks start at Pro

Asking the same questions repeatedly and averaging the results is hands-on work, so it is not in Basic. We measure where you stand once at the start; subscribers get the same questions re-run every month.

Domain, hosting and security

Invisible work — but if it stops, the whole website disappears.

Domain
Expiry monitoring and DNS. Sites vanishing because a domain lapsed is a genuinely common accident
Hosting
Bandwidth included. It replaces the monthly fee you pay a template provider today
Security
Nothing executes on the server, so the routes that template sites keep getting breached through simply do not exist. HTTPS renews automatically
Backups and incidents
Every change is kept, so the site can be rolled back to any earlier state

Everything is in your name from day one

The domain and accounts are created under your organisation and Barohaus joins only as an administrator. Nothing is handed over later, because it was never ours.

Chat channel — KakaoTalk

The channel for visitors who find a phone call or an email too much of a step.

Channel and verification
We create the KakaoTalk channel and take it through business verification
Greeting and auto-reply
Opening hours, common questions and an away message, written and loaded in advance
Site connection
Linked from the hero button and the sticky button at the bottom on mobile

Setup is a one-off 200,000 KRW

There is no monthly fee. Kakao does not charge for the channel, and your own staff answer the messages.

Skip it if you cannot answer

A chat channel nobody replies on is worse than no channel at all.

Plans and monthly fees

The three plans differ in what we do, not just how much. Basic tells you where you stand, Pro works every week to move you up, and Master moves ahead of competing offices.

Included	Basic100,000 KRW / moKnow where you standA monthly read on where you rank	The one most clients choosePro160,000 KRW / moMove upWeekly work to raise your rankings	Master220,000 KRW / moStay aheadOne step ahead of competing offices
Running the site — kept online
Domain, hosting and HTTPS	✓	✓	✓
Regular backups and outage response	✓	✓	✓
Copy edits	2 / mo	8 / mo	Unlimited
New articles (newsroom)	1 / mo	4 / mo	4 / mo
Search rankings — see them move
Naver and Google keyword rank checks	Monthly · 10	Weekly · 20	Weekly · 20
Ranking trend charts	Monthly	Weekly	Weekly + 3 competitors
Naver Place rank checks	—	Weekly	Weekly + 3 competitors
AI search visibility check (20 questions)	—	Monthly	Monthly + competitor comparison
Questions and articles — answering what people ask
Naver Q&A (Knowledge iN) questions → newsroom articles	—	Weekly	Daily
Newsletters sent on your behalf	—	—	2 / month
Reporting and strategy
Monthly service report	Rank table · enquiries	+ charts · causes · next month's plan	+ competitor comparison · improvements
Immediate alert on a sharp ranking drop	—	—	✓
Visitor and enquiry conversion analysis	—	—	✓
Strategy call (30 min)	—	—	Quarterly

Terms

300,000 KRW setup

Waived when the website was built by us.

First month free

Try it for a month, then decide whether to continue.

Cancel any time

No penalty. The website keeps running exactly as it is.

AI search — we measured it on our own sites

Not someone else’s statistics: records from two sites we run ourselves. You can see people starting to ask ChatGPT and arriving from it.

22%

Artjobs — over 1 in 5 visits

17 of 79 visits came from ChatGPT. Over the same period, Google sent 5%.

Nannyjob — 5% of sign-ups started in ChatGPT

9 of 186 sign-ups. That equals the paid Naver ads (5%) and is higher than Naver organic search (1%).

0% → 5%

Barely visible in visit statistics

Only 1 of Nannyjob’s 536 visits (0%) is recorded as ChatGPT, yet 5% of sign-ups began there. People discover the site, then return days later by typing the address. Counting visitors alone misses the effect of AI.

The sample is small, so this does not mean AI has replaced search, and it differs by profession and site. What the numbers do confirm is that people are arriving from AI and some go on to sign up. For your own site, the Pro plan and above measures your AI visibility every month and shows you the result.

From our own admin statistics (October 2026). Visits are counted over the reporting period; sign-ups are attributed to the first source recorded since tracking began.

Honestly — there is a ceiling on visitors

We answer the question you will certainly ask in six months before you sign, not after. Only so many people search for a local service each month.

The local ceiling is low

Across one part of Seoul, every variation of “labour attorney in …” adds up to 390 searches a month. Taking first place for the two biggest of them still only reaches about 110 a month.

The real market is elsewhere

In the same profession, searches around “workplace harassment” run to 16,520 a month — 42 times the local terms. One article that answers a real question beats a dozen location pages.

So this is the target we set

Year one aims at 20% of the local ceiling, then the focus shifts to topic searches. It usually takes eight to twelve months, and after that visitor numbers stop rising.

Figures pulled directly from Naver's search advertising keyword tool (August 2026). They differ by profession and district, so before any contract we look up the numbers for your own practice and tell you what they are.

Which is why we do not sell “more visitors”

Promising growth becomes a problem for both of us the moment the ceiling arrives. These three are what we actually sell.

Holding the position

Competitors publish too, and search engines change their criteria. Stop, and you slide.

Improving conversion

Two visitors in a hundred getting in touch instead of five. Same traffic, two and a half times the enquiries.

Opening the next hill

Once local search is capped, topic search is a far larger hill to climb.

How is this different from a 30,000 KRW website?

We get asked often enough that it is worth answering here.

A 30,000 KRW website is the price of renting a container. That is what template services are, and the results look much alike — one notice from several years ago, empty categories, and credentials trapped inside an image where no search engine can read a word of them. What we charge for is not the container; it is the work a person does every month.

If you did it yourself

Writing four articles takes eight to twelve hours a month. Price your own time and the answer appears.

Compared with paid search

Naver's paid listings cost money on every click and vanish the day you stop. Published articles stay.

Basic is not a new cost

It replaces the monthly fee you already pay a template provider, and it brings domain, hosting, security, backups and incident response with it.

A salesperson who never sleeps

Never rests, never calls in sick, never resigns. What it cannot do is close the deal.

24 hours a day, 8,760 a year

A human salesperson works about 2,080 hours a year. Your website stands in the search results at 3am and through the holidays — more than four times as long.

It only meets people who came looking

This is not cold calling. These are people who searched and arrived on their own. They already need what you do, which changes the conversation from the first sentence.

About 137 KRW an hour

Basic at 100,000 KRW a month, divided across 8,760 hours a year, is roughly 137 KRW per hour — a little over 3,300 KRW a day.

It still will not sign the contract for you. It only brings people to the door.

Thinking about monthly care?

Send us the site you have now and we will tell you what to do first. The consultation is free.

Get in touch